| Event Profile | |
| Class/ Online | Classroom |
| Date | 9 December 2026 |
| Time | 9am to 5pm |
| Venue | Holiday Inn Atrium Singapore (Halal Certified) 317 Outram Road Singapore 169075 |
| Fee | 9% GST will apply SGD 550.003 & above: SGD530.00 each For Member SGD 522.5 3 & above: SGD503.5 each |
| Note | Two tea breaks and buffet lunch will be served. Limited complimentary car parking coupons are available upon request. |
| Other Date(s) | 1) 23 Sep 2026 |
| Trainer | |
| Activity | |
| You may reach us via T: 6204 6214 E: info@ccisg.com Alternatively, you may send below details to register Contact Person Company (optional), Name, Job Title, Mailing Address, Tel, Email Participant(s) Name, Job Title, Email | |
You probably heard about storytelling but do you truly know how to use it when you need to? In an era where information is abundant, attention is scarce, and artificial intelligence can generate facts, reports, and presentations instantly, the ability to tell compelling stories has become one of the defining skills of effective leadership. Storytelling is no longer a "nice-to-have" communication skill—it is a strategic leadership capability that determines whether leaders can inspire action, build trust, and remain relevant in an increasingly competitive environment. This course introduces the key skills and habits that open doors to understanding how to use storytelling to inspire leadership…in easy ways. This course is packed with practices to ensure that every learner is sufficiently exposed to this crucial leadership skill.
Objective
Upon completing this training, participants will:
- Know what storytelling thinking and techniques are
- Understand how to execute the three rules of storytelling
- Understand and practise the 7 skills needed to master storytelling
Outline
The Three Rules
Unlike most storytelling training, this course works on the thinking behind ideas and delivery.
Execution
The Seven Skills
Other Forms of Storytelling
Unlike most storytelling training, this course works on the thinking behind ideas and delivery.
- How not to be predictable.
- Presenting every topic as a “problem” to solve.
- Getting your audience emotionally invested in your content.
Execution
- Clarity
- Vocabulary
The Seven Skills
- Becoming naturally articulate
- Structured thinking
- Emotional connection
- Understanding your audience
- Wide range of stories
- Relevance – direct and creative
- Tone
Other Forms of Storytelling
- Writing
- Starting and ending
- Several uses of the same stories
- Acting
- Metaphors
- Asking questions
Who should attend
- Leaders, executives, public affairs
- Presenters, trainers, relationship managers, masters of ceremony, moderators, professors
- Sales people
Methodology
Packed with class exercises and practices after each lesson learnt. There will be many diverse situations andcase studies to be discussed openly, using mostly role-playing. Participants will be put through rigoroussituations to manage and will be tested on words and phrases used as well as body language and tone ofvoice. Participants will learn from their own mistakes throughout these practices. Participants will alsobring their unique situations from their own workplace for discussion in class.
Joseph Wong's Profile
Corporate Storyteller, Presentation Specialist, Speaker, and Coach specializing in Communications, Leadership, and Phonetics
Joseph spent 36 years at Standard Chartered Bank managing traditional and innovative banking spanning Retail, Wholesale, Commercial banking, Marketing, Business Re-engineering, ISO9001 accreditation, Process Management, Sales Management, Communication, Micro-learning not just in Singapore but globally.
When he left his banking career in 2015, he was Director of the Wholesale Banking Proposal Management team that responded to Requests for Proposals (RFPs) in Cash Management, Trade Management and Securities Services businesses and developing training programmes in Digital Learning. He planned, designed and created bite-sized (micro) learning to complement classroom learning on sales effectiveness, business writing, storytelling, the art of asking why, and creating powerful presentations which are still being used by employees at Standard Chartered Bank globally.
Joseph is now a Communications and Leadership coach and is one of only a handful of Phonetics coaches in Singapore who has delivered close to 400 Phonetics training publicly since 1985. He also developed more exhaustive and far-reaching communications programmes such as Corporate Storytelling, Reasoning Skills for Children and is currently the anchor coach in a WSQ-certified Phonics and Phonetics course in Early Childhood Intervention for Pre-School teachers under Chelsea Academia. Joseph is also the author of two books - I’m So Ready For Life, that helps children hone their critical and creative thinking, and The Three Monsters that Destroy Your Career, a must-have set of qualities and expectations for graduates starting on their first job.
Today, his focus on leadership and business communication helps individuals and organisations improve their communication, selling and leadership skills. He co-developed a sales app called Delapitch and launched it at the 2022 Singapore Business Show in September 2022, under a selling philosophy FOSTER Method that he developed. He has delivered lectures and training programmes to local and regional participants, both work teams and executive levels since 2015. He is both ACTA and TESOL certified.
Joseph spent 36 years at Standard Chartered Bank managing traditional and innovative banking spanning Retail, Wholesale, Commercial banking, Marketing, Business Re-engineering, ISO9001 accreditation, Process Management, Sales Management, Communication, Micro-learning not just in Singapore but globally.
When he left his banking career in 2015, he was Director of the Wholesale Banking Proposal Management team that responded to Requests for Proposals (RFPs) in Cash Management, Trade Management and Securities Services businesses and developing training programmes in Digital Learning. He planned, designed and created bite-sized (micro) learning to complement classroom learning on sales effectiveness, business writing, storytelling, the art of asking why, and creating powerful presentations which are still being used by employees at Standard Chartered Bank globally.
Joseph is now a Communications and Leadership coach and is one of only a handful of Phonetics coaches in Singapore who has delivered close to 400 Phonetics training publicly since 1985. He also developed more exhaustive and far-reaching communications programmes such as Corporate Storytelling, Reasoning Skills for Children and is currently the anchor coach in a WSQ-certified Phonics and Phonetics course in Early Childhood Intervention for Pre-School teachers under Chelsea Academia. Joseph is also the author of two books - I’m So Ready For Life, that helps children hone their critical and creative thinking, and The Three Monsters that Destroy Your Career, a must-have set of qualities and expectations for graduates starting on their first job.
Today, his focus on leadership and business communication helps individuals and organisations improve their communication, selling and leadership skills. He co-developed a sales app called Delapitch and launched it at the 2022 Singapore Business Show in September 2022, under a selling philosophy FOSTER Method that he developed. He has delivered lectures and training programmes to local and regional participants, both work teams and executive levels since 2015. He is both ACTA and TESOL certified.
